Marks & Spencer has expanded its offering on rental platform Hirestreet, targeting cost conscious customers.
M&S capsules consist of up to seven items which can be styled into around ten different looks. The capsules will start from £39.
The company said that one in six customers would like to try rental services for everyday outfits and one in three customers would like to rent clothes due to environmental concerns.
The partnership with Hirestreet launched in 2021 as part of M&S’s commitment to reducing its carbon footprint.
Commenting on the news Richard Price, managing director of clothing & home at Marks & Spencer said: “As Hirestreet’s largest retail partner, we’re delighted to extend our rental offering for AW22. This season, we have introduced new everyday product categories whilst continuing to offer a selection of seasonal staples from partywear to knitwear.”
He added: “With value front of mind, we’ve worked closely with the team at Hirestreet to create the M&S Capsules - offering versatility, style and the trusted value customers expect from M&S. This season, it’s not just about what we offer, but how - this is just one of the ways we’re working to support customers as they look to lower their carbon footprint.”
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