M&S adds Puma and Reebok to online sportswear platform

Marks and Spencer (M&S) will stock products from sportswear brands Puma and Reebok as part of its “Brands at M&S” strategy.

Over 140 products from the brands will join the The Sports Edit on the M&S platform over the next two months.

The platform, which launched in February 2023, offers shoppers a range of around 800 products from 20 third party brands as well as items from M&S’ own sports ranges.

M&S said that since the launch last year, searches for sportswear on its website have grown by 110 per cent compared to the previous year.

The retailer added that the sportswear market was estimated to be worth over £15.3 billion in the UK in 2022. It accounted for approximately 26 per cent of total spend on apparel and is expected to continue to grow by 16.3 per cent between 2022 and 2027.

“Sportswear is an integral part of our wider Brands at M&S strategy as we continue to grow market share and brand credibility in the category,” said Nishi Mahajan, director of third-party brands at M&S. “Our dedicated platform has been carefully curated to cater for every style, energy level and price point, complementing and completing the strength we have in our core Goodmove range.”

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