Mango StartUp Studio, a fashion start-up accelerator created by the clothing retailer Mango, has made an investment in Flipflow, a market analytics and business data monitoring company.

Mango StartUp Studio, which aims to promote innovation at Mango, find new opportunities for growth, and participate in the development of new technology, will support Flipflow through a convertible equity loan and enable the company to learn how to scale their business model.

Mango said that Flipflow employees will also receive mentoring and advice from experts at the retailer, allowing them to add new functions to their technology projects.

Flipflow, which was founded in 2021, aims to offer brands an accurate and real-time overview of their products, competitors and different marketplaces around the globe.

Flipflow is the sixth investment Mango StartUp Studio has made since its launch in 2022. Other investments include Union Avatars, a technology start-up which offers avatars in different styles, and Ziknes, a 3D printing start-up for architectural and design components using sustainable materials.

In October last year, Mango launched Lisa, its own internal conversational generative AI platform. The company said that the implementation of generative content and conversational AI, which forms parts of its existing “technological transformation” strategy, will make improvements to the development of collections and its after-sales service.

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