Mango has launched Lisa, its own internal conversational generative AI (genAI) platform.

The Spanish fashion brand said that the implementation of generative content and conversational AI, which forms parts of its existing “technological transformation” strategy, will make improvements to the development of collections and its after-sales service.

The company’s tech-driven strategy focuses on the digital transformation of the fashion industry’s “life cycle” across customer, stores, stock and product.

While Lisa, which was developed within nine months and uses both private and open-source models, is Mango’s first genAI platform, the company already has 15 conventional AI platforms at work across the business.

The retailer started developing machine learning platforms in 2018 and to date, its platforms include Midas, which is used for its pricing policy on mango.com and across its store portfolio; Gaudí, for recommending products to customers; and Iris, to improve customer service.

“Generative artificial intelligence is an extended intelligence, in other words, a technology that will act as a co-pilot for our employees and stakeholders and that will help us extend our capacities, because technology will either make us more human or will be of no use,” said Jordi Álex, director of technology, data, privacy and security at Mango.

Over the summer, Mango expanded its UK presence with the launch of a new 4,693 sq ft flagship store at Centre:mk in Milton Keynes.

The new flagship comes as the company rolls out its expansion plan across the UK, with 13 more stores due to open in 2023 in cities including Bristol, London, Manchester, and Leeds.

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