Mastercard has introduced a new identity technology designed to improve the online shopping experience and tackle fraud, with Microsoft named as its first partner for the solution.

The card provider said that it is addressing the growth of digital fraud by launching “next-generation” authentication and real-time decisioning tech.

The solution pairs Mastercard’s network insights with merchant data to confirm a shopper is who they say they are, which the company said provides financial institutions with the additional intelligence needed to approve more genuine transactions.

The technology can be used across a number of online checkout instances, including click-to-pay, wearables, digital wallets, and in-app purchases.

“Shopping online should be simple, quick and secure,” said Ajay Bhalla, president, cyber and intelligence at Mastercard. “But that isn’t always the case.

“We’re committed to developing advanced identity and fraud technology to help enhance the real-time intelligence we provide to financial institutions around the globe. This builds on our longstanding commitment of working across the industry to provide advanced technologies that enable trust, and help build a safe and thriving digital ecosystem for all.”

Microsoft’s Dynamics 365 Fraud Protection’s proprietary risk assessment, which uses adaptive AI for fraud detection by identifying risky behaviours across purchase, account and in-store activities, has been integrated with Mastercard’s new solution with the aim of better enabling real-time intelligence sharing in an "easily consumable format".

“We are excited to partner with Mastercard to leverage our cloud-native, cutting-edge fraud assessment tools to empower issuers and merchants to prevent more fraud and approve more genuine users,” said Charles Lamanna, corporate vice president of business applications and platform, Microsoft. “This partnership lays the foundation for the future of global fraud prevention where data silos are no longer a barrier to security.”

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