Convenience retailer Nisa has promoted Andrew Rutter to head of key accounts within its sales and retail team.

Rutter joined Nisa in 2012 as head of retail development. He also held the role of regional manager for the south, where he was responsible for overseeing support for over 700 independent Nisa stores.

Rutter, who has over 25 years of experience in the industry, has held roles at AF Blackemore & Sone prior to joining Nisa.

In his new position, Rutter will oversee the strategic management of key accounts within Nisa’s portfolio. His responsibilities will include fostering strong relationships with key partners, enhancing service delivery, and defining a five-year sales strategy aimed at driving profitable growth and deepening retailer loyalty.

"Andrew’s extensive experience, deep understanding of the independent retail sector, and passion for delivering excellence make him the ideal candidate for this critical role,” said Katie Secretan, Nisa’s director of sales and retail. “His leadership will be instrumental in strengthening relationships with our key accounts, driving forward our sales strategy, and ensuring that our partners continue to thrive in an ever-challenging market.”

In September, Nisa appointed Taranjit Singh Dhillon as head of retail to implement the convenience store chain’s business strategy.

Dhillon joined the firm from One Stop where he worked for 11 years. He has also held senior roles at Lidl, where he spent six years, as well as PepsiCo.

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