Peloton opens tech showroom in Harrods

Peloton, the online cycle fitness platform has opened a retail showroom in Harrods.

The home-based workout platform, which provides workouts linked to its stationary connected Peloton cycles and treadmills, has opened the showroom on the fifth floor technology department at Harrod’s department store in Knightsbridge.

The space will provide consumers with the chance to experience Peloton’s suite of connected fitness products including the Peloton Bike, Peloton Bike+ and Peloton Tread.

Peloton said the space will incorporate private trial rooms, as well as a main area all set up for product demonstrations.

To complement the experience, consumers will be able to shop the latest Peloton apparel and accessories, including a selection of items that will be exclusive to Harrods’ customers at launch in the UK.

Peloton is leading the market in connected, technology-enabled fitness, and introduced its indoor Bike and online classes to a U.S. audience in 2014 before expanding internationally from 2018, launching in the UK and Canada, and then in Germany in 2019.

In the UK, the brand’s immersive content is accessible through the Peloton Bike, Peloton Bike+, Peloton Tread and the Peloton App.

Kevin Cornils, managing director, international at Peloton, commented: “We’re excited to be opening our latest showroom in Harrods. Peloton offers a unique combination of the best-in-class hardware, software, content and community, which our members can experience from the comfort and convenience of home. O
“Our retail locations, now including Harrods, are a great way to experience our portfolio of connected fitness products in person and to learn more about the Peloton brand.”

Annalise Fard, director of home, beauty, fine jewellery and watches at Harrods, added: “At Harrods, we take a holistic approach to curating our technology offering, sourcing products that meet the demands of our highly engaged customers.

"With the surging demand for at-home workouts, our customers now have access to a much-needed upgrade that suits their individual lifestyles and fitness goals.”

She added: “The launch of Peloton at Harrods has introduced an impressive collection of exercise bikes and treadmills to our customers, showcasing state-of-the-art in-built fitness technology, quality design features and access to a driven community of fitness-lovers, elevating their workouts from the comfort of their homes."

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