Pour Moi scales first-party data to drive further growth

Clothing retailer Pour Moi, which has deals with Next and Asos, has rolled out new tech to boost its first-party data capture capabilities.

First launched in 2006, Pour Moi is a size inclusive lingerie brand that over the years has expanded into swimwear, sportwear, and women's clothing.

The company, which also has its products featured on Very and Zalando, said it partnered with performance marketing tech company Wunderkind to scale one-to-one messages, improve data capture, and boosts its owned channel engagement capabilities.

The move comes after the company saw its direct to consumer channel grow significantly during the pandemic, recording a 154 per cent increase in e-commerce sales on its website in 2022 compared to pre-Covid levels.

The retailer is using the firm’s identity network to help it identify a greater proportion of its non-logged-in website traffic, increase the rate at which it can capture new customers’ first-party data, and improve personalisation with shoppers on-site and via its email channel.

The company said that partnership allows it to boost its owned channel performance by growing and qualifying its marketable customer data and email lists, seeking to improve first party audience engagement, building deeper shopper relationships and supporting its growth targets.

“From the very first conversations, the openness of the Wunderkind team was really refreshing – and it became clear very quickly that they were experts and specialists within this space,” Nicola Cosens, chief marketing officer at Pour Moi explained. “This meant that on day one, we already felt confident we could achieve our ambitions and goals.

"Wunderkind had a great offer to begin with, but since then we’ve worked collaboratively to hone our forecasts and uplifts from an early stage.”



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