Pret to double discounts and expand Club Pret internationally

Pret A Manger has announced plans to expand its Club Pret subscription service internationally, while also doubling the discounts offered.

Club Pret first launched in the UK in April as a revamped and expanded version of a subscription service introduced during the Covid-19 pandemic. The company said that subscribers have made 17.8 million redemptions during its first three months of availability.

International coffee regulars will be able to get in on the action from next month when the subscription service launches in the US, Pret said, adding that a launch will follow in France in November and all other global markets from 2024.

Pret already offers a coffee subscription in the US, but Club Pret offers other benefits such as discounts on food and other items sold in-store. These savings are set to increase, with Pret also announcing that, from 5 September, the discount for Club Pret will double from 10 per cent to 20 per cent.

Pret A Manger chief executive Pano Christou said: “Club Pret was built on the idea of rewarding our most loyal customers, giving them more reasons to visit Pret and helping them enjoy everything our menu has to offer. Since we relaunched the subscription, we’re seeing more customers pick up their favourite baguette or croissant with their usual coffee fix, making the most of Club Pret throughout the day, and sharing the benefits with their friends and colleagues.

“We’re now ready to take this even further, doubling the Club Pret discount and expanding this offer to customers outside of the UK. Club Pret has become a critical part of our growth strategy and we’re excited to bring it to more people than ever before, delivering great value in the process.”

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