Primark may be set to add Click and Collect services, according to a report from Reuters.

John Bason, finance director at Primark’s parent company Associated British Foods, told the news organisation: “If there was an e-commerce opportunity for us, it will probably be more in the area of click-and-collect.”

The news comes as the discount fashion giant prepares to launch a new website in the United Kingdom during the end of March, and in 13 other markets by autumn.

However, the executive reiterated that the retailer isn’t focused on home delivery going forward: “You can’t get our value by delivery to home, it’s as simple as that”.

The exec also touched on potential international expansion for the retailer.

“There is huge potential in the United States, there really is,” said Bason who also said that Italy “provides a huge runway”.

The exec also spoke to Reuters about Primark’s potential for expansion into Eastern Europe and said these plans had not been altered by Russia’s invasion of Ukraine.

The discount retailer opened its first store in Romania in 2021.

The news follows a successful period for Primark, its owner Associated British Foods (ABF) recently said it expects sales at the fast fashion retailer to be much higher in the latest half year than in 2021.

The British multinational predicted that across the 24 weeks to 5 March 2022, sales will be 60 per cent higher than the previous year.

The reports come as more UK retailers look to introduce Click and Collect services.

Earlier this month B&Q announced it is driving its e-commerce expansion with the launch of a new home improvement marketplace at diy.com.

B&Q said that the new marketplace will expand existing ranges and add new categories, with products available for home delivery and Click & Collect in the future.

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