Primark raises profit guidance after jump in sales

Primark-owner Associated British Foods (AB Foods) has raised the outlook for the budget clothing retailer after a jump in sales across the first half of the year to 4 March.

The company said it expected total sales of £4.2 billion, 16 per cent ahead of the same period last year. As a result, operating profit is expected to be above eight per cent.

AB Foods said that footfall has increased in stores across Europe and Britain, with sales in the UK rising by 14 per cent.

AB foods said that that it continues to see “significant” cost pressures and has cautioned that the cost-of-living crisis may have a knock-on effect in the second half of the year.

In the US, Primark expects sales to grow by 12 per cent compared to the same time period last year. The company said that consumer spending had been bolstered by Covid-related support from the US government designed to stimulate the economy.

Primark plans to open 13 new stores over the next six months, including its first in Romania, three in the US, three in France and one in Northern Ireland.

In a statement, AB Foods said: “Trading at Primark has been good in all its markets, well ahead of expectations, and represents a material improvement in both the UK and Europe on the second half of our last financial year.

“We believe our proposition of great quality at affordable prices and attractive store experience is proving increasingly appealing to both existing and new customers. Early reaction to our spring and summer ranges has been very positive.”

    Share Story:

Recent Stories


Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.

Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.

New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.

Advertisement