Primark is set to offer home delivery in Great Britain for the first time, building on the success of its Click & Collect service.

The announcement came as part of parent company Associated British Foods' (ABF) fourth quarter trading update, with the group confirming that Primark has acquired a “highly automated” fulfilment centre in Sheffield to support the new service.

While Primark has not confirmed a launch date, the retailer said home delivery will be introduced “in the future” following what it described as a detailed review of changing customer expectations and the wider online retail market.

In a statement, Primark said: “A lot has changed in online retail in recent years, from how customers want to shop to their expectations on the proposition. At the same time, the progress we've made digitally, especially the success of Click & Collect, has given us confidence that the time is right.

“Our stores will always be at the heart of Primark. Today's news is about giving customers even more choice in how they shop with us.”

George Weston, chief executive of ABF, said the retailer had continued to strengthen its customer proposition through digital investment and the UK is outperforming other markets.

“Primark has made significant progress in building its digital capabilities and will continue this through both growing Click & Collect and by offering home delivery in Great Britain in the future,” he added. There is now an opportunity for incremental and profitable growth through this channel.

The move represents a major milestone for the value fashion retailer, which has historically resisted ecommerce due to its low-price business model.

However, over the past year Primark has accelerated its digital transformation. In April it launched its first UK customer mobile app, giving shoppers access to real-time stock availability, personalised notifications, favourites lists and Click & Collect through a single platform.

Primark launched its Click & Collect service in April 2024 and completed the roll out across all 89 Primark stores in England, Scotland and Wales the following year. The service allows customers to browse, order and pay online before collecting purchases in store and gives them access to a wider range of goods which are usually only available at the company’s larger shops.

ABF said Primark's digital strategy is designed to complement its store-led model rather than replace it.

The retailer expects full-year sales to increase by around two per cent for the 2026 financial year, despite like-for-like sales declining by approximately 2.6 per cent. New store openings, including through its franchise model, are expected to contribute around five per cent of sales growth, while adjusted operating margins are forecast to remain at around 10 per cent.

The announcement follows ABF's decision earlier this year to separate Primark from its food businesses, creating two independently listed companies focused on their respective markets.

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