Sainsbury's Nectar360, which owns and operates the UK’s largest coalition loyalty scheme, has partnered with Marriott Bonvoy to enable Nectar card holders to earn and spend points for hotel bookings.

Over 30 hotel brands in more than 10,000 global destinations are taking part in the scheme, which will start in early 2025.

Nectar 360 said that linking Nectar and Marriott Bonvoy accounts will enable year-round promotions for customers, who will also receive Nectar points on signing up to the Marriott Bonvoy programme.

Additionally, Nectar360 claims that the partnership will help drive acquisition, retention, long-term loyalty and brand engagement for both Nectar and Marriott Bonvoy.

There are around 23 million members of the Nectar loyalty scheme, who provide Nectar360 with insights into their buying habits, allowing the company to manage retail media services for Sainsbury’s and Argos.

“This is another brilliant addition to our Nectar coalition, and an example of our commitment to find new ways for Nectar customers to earn and redeem points,” said Amir Rasekh, managing director of Nectar 360. “Research tells us that customers want to be able to earn value and utility on hotel bookings and, by partnering with Marriott Bonvoy, we’re opening up a new opportunity for them to do this, through their travel experiences – further broadening the range of rewards and choice we’re able to offer to customers.”

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