Sainsbury’s has announced the opening of Sainsfreeze, a new walk-in freezer pop-up store aimed at helping customers to reduce surplus food waste and save money.

The pop-up store has the appearance of a regular Sainsbury’s from the outside, with the difference being that all the offerings that customers would normally buy fresh - including fruit, veg, meat and eggs – are frozen.

In addition, all goods are being given away for free.

Sainsbury’s said that foods normally found on each aisle will be frozen in “innovative” ways to help save space and keep food for longer.

The items available have been selected based on products Brits most commonly throw away because they are close to their expiration date, including milk, eggs, and bread.

Sainsfreeze will open in London’s Boxpark, Shoreditch, between 27-28 October.

Ruth Cranston, director of corporate responsibility & sustainability at Sainsbury’s, said: “Around a third of food produced for human consumption is lost or wasted and it contributes a whopping eight to 10 per cent of greenhouse gas emissions globally each year.

“That is why we are launching Sainsfreeze, to help customers try and combat food waste and learn handy hints and top tips along the way.”

She added: “Innovative freezing not only allows us to save food we would otherwise have thrown away, but also to buy reduced food close to its use-by date, saving even more money on the weekly grocery bill.”

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