TikTok has signed a partnership with Shopify, allowing merchants to create and connect their TikTok For Business account and deploy in-feed shoppable video adverts.

Retailers and brands can select which product they would like to feature, and video ads are automatically generated that drive to their Shopify stores for checkout. Ready-made templates designed specifically for commerce mean merchants of any size can use the TikTok channel with their existing imagery or video.

Shopify and TikTok also promised to collaborate on testing new commerce features over the coming months that will further empower merchants to expand their paid and organic reach in video and on profiles.

The Shopify TikTok channel is now available in the US, and will become available in other select markets throughout North America, Europe and Southeast Asia in early 2021.

“We’re thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season,” said Satish Kanwar, vice president of product at Shopify. “TikTok is one of the world’s fastest growing entertainment platforms with over 100 million highly engaged users in the US alone.”

Blake Chandlee, vice president for global business solutions at TikTok, added: "As social commerce proliferates, retailers are recognising that TikTok's creative and highly engaged community sets it apart from other platforms.

“We're constantly exploring new and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally."

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