Spoke has seen a six per cent rise in revenue since rolling out a new personalisation solution.

In six months, the London-based custom-fit menswear retailer grew its owned audience by 150 per cent from its initial target.

Spoke said that the hike in revenue was largely driven by its partnership with the performance marketing channel Wunderkind International, which develops the personalisation tool.

The solution has grown the retailer’s opted-in database with on-site email capture built into the buying journey across various digital touchpoints, the company said.

Spoke also said it was able to use Wunderkind’s identity resolution technology to boost an enhanced ‘Welcome Series’ for new shoppers and to re-engage existing customers.

Sullivan Gimaret, head of growth at Spoke London, commented: “As a brand whose offer is all about personalisation, putting customers’ unique fit front and centre of our digital experiences, we wanted to ensure that this level of personal one-to-one interaction was embedded in every touchpoint of shoppers’ buying journeys.”

He added: “That meant looking at how we were building out and using first party data to improve and tailor customer experience.”

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