Sports retailer ASICs rolls out new POS technology

Japanese multinational sportswear retailer ASICS has rolled out new POS technology to help manage compliance across its growing footprint.

The retailer operates out of 101 stores across 13 countries, including the UK, Germany, Italy, South Africa, and Spain.

The company said it has implemented a single POS and unified commerce technology from Cegid to operate across its international locations in a bid to address the fiscal compliance challenges associated with its expansion into new markets.

"Customers always need to be able to pay, so by far the most important thing is that," said Alexander de Gee, IT director for ASICS EMEA, talking about the new POS rollout. "The fewer issues you have on your POS, the easier it is for the employees in the stores to focus on helping the customers.”

Earlier this year, reports revealed that ASICS had plans to halt the provision of its footwear to small independent UK sporting goods stores in favour of supplying to larger chains only and conducting sales directly via its website.

The Japanese footwear brand, which makes tennis superstar Novak Djokovic’s trainers, reportedly issued a 250-word letter to small retailers it supplies, stating only that it was halting the provision of footwear from January 2024 after “reassessing the relationship with many of our customers.”

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