Tesco launches personalised ‘customer challenges’ using AI

Tesco is using AI to offer customers personalised challenges that can win them extra points for its Clubcard loyalty scheme.

The supermarket has partnered with EagleAI for the six-week campaign, during which customers can complete up to 10 challenges from 20 which have been tailored to them.

The challenges will vary for each participant and could involve spending a certain amount on products from a certain category over a specific time period.

If a customer completes the challenge, they will be rewarded with extra Clubcard points up to a maximum reward of £50.

The supermarket retailer said that more customers are accessing its Tesco Clubcard loyalty scheme through the app, adding that it is currently exploring new ways to make the rewards system more personalised and relevant to shoppers.

Tesco added that over the past year it has issued 289 million personalised coupons to customers, seeing a significant increase in the number of coupons redeemed.

“We are constantly looking for ways to make Clubcard work harder for our customers,” said Lizzie Reynolds, group membership and loyalty director at Tesco. “With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries.”

She added: “Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”



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