US discounter Family Dollar to launch digital coupons

Family Dollar has joined the Ibotta Performance Network (IPN), a digital network that delivers coordinated promotions across retailer platforms and large third-party publisher sites.

The company said that the promotions platform will facilitate digital Smart Coupons through the Family Dollar website and mobile app.

The parent of US-based discount retailer Dollar Tree said its collaboration with IPN is the latest step in its ongoing digital transformation journey, centrally focused on delivering “engaging and personalised” customer experiences through its marketing and loyalty programmes.

With the new IPN platform, Family Dollar expects its customers to benefit from access to more national coupon offers across more categories.

“Helping our customers do more and save more is core to who we are, and now we can help even more with the IPN improved customer experience,” said Emily Turner, chief marketing officer at Family Dollar. “With this new platform, our customers should be able to get to even more offers from the brands they know and love, elevating their shopping and savings experience with our Smart Coupons programme.”

Family Dollar’s digital Smart Coupons programme powered by Ibotta is expected to launch in early spring 2024.

“Partnering with Family Dollar helps advance our mission to make every purchase rewarding, especially as customers keep looking to dollar stores to get more for their money,” commented Ibotta founder and chief executive Bryan Leach.

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