Vegan fashion revenue is set to reach £799 billion in 2027 according to new research from the Vegan Society.

Nine-in-ten - 95 per cent - of the 1,000 UK consumers surveyed would like to see more vegan-verified fashion including “clothes, bags, shoes and accessories on the high-street and online”.

The respondents all said they purchased new clothing and accessories regularly, and those who bought most of their clothing second hand were excluded.
Almost half - 48 per cent - said they wanted more vegan-verified items across all fashion categories.

Over a third - 35 per cent - said they wanted to see more vegan options for traditionally leather items such as jackets and boots and 32 per cent would like more vegan-friendly leather bags and backpacks.

Most UK consumers oppose the use of fur and leather from exotic animals according to the research; 61 per cent and 57 per cent of consumers respectively believe using these is cruel according to study.

The news comes as UK consumers more generally are favouring ethical products; 43 per cent of UK shoppers would pay more for a product or service if they knew it was ethically or sustainably sourced, according to recent report from supercharged commerce.

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