The Very Group has partnered with product experience management (PXM) vendor Akeneo as part of its ongoing tech transformation.

The online retailer is using the company’s PXM platform to give customers additional product information, including: digital media; technical specifications; and enhanced product details.

The UK e-commerce business said that customers will be helped in their buying decisions by tailored and category-specific product information, like highlighting different features for beauty products than for electrical goods.

The platform will also enable new products to be added to the site in less than a minute.

“Our tech transformation is already delivering fantastic results for our customers and our business, and we’re excited to take another big step by partnering with Akeneo,” said Matt Grest, chief information officer, The Very Group. “Better, richer product content will help us continue taking customer experience to the next level, including tailoring the experience of shopping different categories, and help us drive efficiency by streamlining internal processes.”

The move represents the latest stage of its multi-year tech investment programme.

The company has also partnered with commercetools to transform its e-commerce platform and True Fit to create personalised size and fit guidance.

Its partnership with Amplience helped the The Very Group launch editorial pages and marketing content.

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