Walmart launches digital analytics tool for suppliers

US retail giant Walmart has announced the launch of Digital Landscapes in a move to provide its suppliers with a better understanding of the needs of shoppers.

The technology provides insights into customer behaviour and gives suppliers information on how long shoppers spend trying to find a product and how long they spend browsing before making a purchase.

Digital Landscapes can track sources that are driving traffic to its website and mobile app as well as analysing daily trends and searches.

Walmart said the new technology will help suppliers introduce new retail strategies to better engage customers along their journey to checkout.

Walmart has launched Digital Landscapes in a testing phase and will roll out the technology more widely this summer.

“The launch of Digital Landscapes marks another significant stride for Walmart Data Ventures in its ambition to become a global leader in insights and analytics,” Walmart said. “By empowering suppliers to understand their customers at every step of the digital shopping journey and optimise their path to purchase, this new offering underscores Walmart’s commitment to delivering a better shopping experience for customers.”

Last month, Walmart announced that it would close its health clinic business. The retailer operates 51 in-person health clinics and a virtual health care operation, however it has said that it does not see the division as a sustainable business model to continue.

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