Whistles has signed a deal with OMIO PIM, a retail SaaS provider to improve its IT systems.The deal will enable the womenswear retailer to better control its product information and release it to market via a centralised system.

OMIO PIM’s solution gives retail teams one point of entry to gather and enrich a product’s data across multiple teams, before publishing the information out to all desired digital selling channels including online and social media.

Whistles has already completed UAT (User Acceptance Testing) and is set to go live in the coming months.

Ian Hartley, senior IT Manager at Whistles, said: "We chose OMIO PIM based on its ability to improve workflow management and streamline data movement between third parties and concessions. Our long-standing relationship with Retail Assist means that we can trust in a partner who will support our business plans, bringing improvements to our internal processes and to our customers."

Launched in May, OMIO PIM is powered by Retail Assist, who have been providing retailers and hospitality vendors with IT support and retail software since 1999.

Dan Smith, chief Executive officer at Retail Assist, said: “We’re delighted that Whistles entrusted Retail Assist to manage this exciting new venture. It was important to us to bring to market a solution that will enable retailers to meet the needs and challenges of modern retail; OMIO PIM is fully scalable, helping retailers to reach and test new digital selling channels with ease whilst supporting their internal teams to work in a more collaborative, seamless way.”

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