AO World is recruiting over 50 new IT roles across its Bolton and Manchester offices over the next 12 months.

In its biggest ever recruitment drive since it was founded in 2000, the online electricals store is looking for everything from software developers and user experience (UX) designers, to business analysts and commercial IT experts to support future growth.

To accommodate a larger IT team, AO has expanded into a new second office at Parklands Business Park, in Lancashire.

AO’s approach is to develop the majority of technology systems in-house, allowing it to adapt to opportunities and make online shopping as easy as possible for its customers, according to a statement.

IT director Carl Phillips explained: “What makes our IT team unique is the range of projects that people get to work on and the freedom that they have to get things done.

“From infrastructure to coding, our teams get the opportunity to use the latest technology and working practices on a daily basis,” he continued, adding: “We’re willing to give people a chance who haven’t had a traditional education and background in tech, and to invest deeply in training and personal development to get the best out of our people.”

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