AU Vodka has announced a new partnership with e-commerce fulfilment company Huboo.

A large proportion of the Vodka brand's products are now sold and delivered direct-to-consumer as part of the partnership.

AU Vodka, which first launched in 2015, made the move in a bid to meet growing online demand.

AU Vodka's head of e-commerce, Jordan Major, said that the company was initially trying to cope with the fulfilment load in-house but found itself limited by what the business could offer its customers.

“With Huboo’s help, we can switch off from day-to-day logistics and focus on market domination," he added. "Our model makes it much easier to expand our product lines and reach, learning from a wealth of digital customer data to drive future product innovation, safe in the knowledge that whatever we come up with next, Huboo will be able to fulfil it.”

Huboo delivers around 2.5 million items a month for over 1,5000 businesses, including both start-ups and multinationals like Nestlé and Porsche.

The online fulfilment business also picks, packs and ships to one in five UK households, while storing around 18 million items across over 700,000 sq. ft of global warehouse space.

The company is also able to integrate its software with a number of e-commerce platforms and marketplaces, including Amazon, Etsy, TikTok, and Shopify.

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