Airline passengers are demanding more retail opportunities and ‘slicker online checkout’, according to new research.
The study by travel tech company IBS Software, which surveyed over 2000 consumers in the UK and US, found that 93 per cent would book more services with airlines if given the chance.
The research also indicated that many airlines are failing to offer an efficient checkout experience, with over a third of respondents stating that booking a flight online is more time consuming and complicated than other online retail experiences.
More than half of respondents said they would buy additional services from an airline if the booking and checkout online shopping experience was closer to that of fashion retailers and online food shops.
Commenting on the results, Paul Byrne, vice president of iFly Retail at IBS Software said: "As more and more industries invest in Amazon-esque tactics to compete for consumer spend, it's important airlines don't pass up the opportunity on the table.”
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Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
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