Aldi has lowered prices on over 45 fruit and vegetable products with an average price cut of 11 per cent.

The discount supermarket chain said the move represents a £34 million investment.

The price cuts cover a number of products, including salads, oranges and tomatoes.

In February, Aldi cut the price of around 50 items in its fruit and vegetable range, lowering prices by an average of seven per cent. Aldi said this was around a quarter of its produce range.

Aldi has also cut prices on other goods throughout the year, with the company estimating it has invested around £125 million in 2024 to reduce prices on around 500 products which represent around a quarter of its range.

Last month Giles Hurley, the chief executive of Aldi UK, said that the company will do “whatever it takes” to keep prices low and will cut prices throughout the rest of the year wherever possible.

“We are committed to remaining the UK’s cheapest supermarket while still offering outstanding quality to shoppers,” said Julie Ashfield, managing director of buying at Aldi UK. “This latest round of price cuts will see us hammer down prices even further, to help ensure we always offer our customers a wide range of fresh and healthy products at the lowest prices.”

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