Aldi has announced another round of price cuts, reducing the price of items such as fruit, vegetables and cleaning products by around 13 per cent.

Earlier this month the discount supermarket cut prices on 40 items including tinned soup, instant coffee and pasta sauce.

Aldi said it has now invested over £30 million in lowering its prices in the first month of 2024, with reductions on around 100 lines.

“We’ve got 2024 off to an amazing start – investing more in price cuts than ever before to ensure our customers get the lowest prices possible,” said Julie Ashfield, managing director of buying at Aldi. “We’ve seen hundreds of thousands of customers shop with us for the first time in the past year, with significant savings to be had by simply switching to Aldi.”

This week, Marks and Spencer announced it would be cutting the cost of 65 products and extending a price lock on 100 products until after Easter.

Earlier this month, Asda announced it would be lowering the prices of around 287 products to regain market share from Lidl and Aldi. Prices were reduced by an average of 17 per cent and include products such as cheese, bread, breakfast cereals and rice.

In a poll by YouGov, Aldi was named as Britain’s favourite supermarket in the third quarter of 2023. Aldi came in first at 81 per cent, closely followed by both Tesco and Sainsbury’s at 79 per cent.

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