Aldi ‘Britain’s favourite supermarket’ in fourth quarter of 2023

Aldi has been named Britain’s favourite supermarket for the final quarter of 2023 in a poll buy YouGov.

Popularity in the poll is based on the percentage of people who have a positive opinion of a supermarket chain.

Aldi came in first at 81 per cent, closely followed by both Tesco and Sainsbury’s at 79 per cent.

Next came Asda at 78 per cent, after which came M&S food at 74 per cent.

Trailing behind in sixth place was rival budget supermarket Lidl, at just 73 per cent.

Tesco Express Followed Lidl at 72 per cent, Morrisons at 71 per cent, and The Co-operative Food at 65 per cent.

Iceland came in at 10th place with 64 per cent.

“We know that with the rising pressures of the cost of living, customers are looking for ways to save without having to compromise on the quality British food they love," said Richard Thornton, communications director, Aldi. “Aldi continues to offer great quality products at unbeatable prices, which is why we believe British shoppers have voted us the nation’s favourite supermarket yet again.”

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