Aldi has lowered prices on over 40 popular items including tinned soup, pasta sauce and instant coffee, by around 17 per cent.

The discount supermarket chain previously lowered prices on a set of 40 items in December. Aldi says it has spent around £12 million on seasonal price cuts across roughly 300 items in recent months.

“We’re starting 2024 as we ended 2023 – by being the UK’s lowest-priced supermarket, ensuring our customers can enjoy our great-quality products at the lowest-possible prices,” said Juliue Ashfield, managing director of buying at Aldi. “At a time when budgets are squeezed post-Christmas, this latest round of price cuts will help our shoppers make significant savings on their weekly food shop, with amazing prices to be had on a wide range of items.”

Earlier this month, Asda announced it would be lowering prices of around 287 products to regain market share from Lidl and Aldi. Prices were reduced by an average of 17 per cent and include products such as cheese, bread, breakfast cereals and rice.

Aldi was recently named Britain’s favourite supermarket for the final quarter of 2023 in a poll by YouGov.

Around 81 per cent of people said they had a positive opinion of the supermarket, with the budget chain closely followed by both Tesco and Sainsbury’s at 79 per cent.

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