Aldi has lowered the price of around 40 products by an average of roughly ten per cent.

Items included in the latest round of price cuts include meat, coffee and breakfast cereals.

Earlier this month, the supermarket chain said it had spent £12 million on seasonal price cuts after announcing lower prices on around 300 items in recent months.

In October, Aldi said that it would cut prices on around 50 products, including cheese, butter, poultry and cleaning items by an average of seven percent.

The supermarket also lowered prices on around a third of its fruit and vegetables to make healthy groceries accessible to its customers.

“We know that this time of year can be an expensive time for everyone, which is why we are cutting more prices than ever before in December,” said Julie Ashfield, managing director of buying at Aldi UK. “Our commitment to always keep our prices as low as possible for customers is going nowhere and we continue to see shoppers switch to Aldi for this very reason.”

Several other UK supermarkets have also recently cut prices to help customers with food inflation and the cost-of-living crisis.

In September, Morrisons cut the price of around 170 products as part of a month of money saving offers and says it has lowered the price of around 1,000 products since the start of the year.

In August, Tesco lowered the price of around 50 items including baby products and yoghurt drinks.

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