Aldi invests £12m on seasonal price cuts

Aldi has announced plans to invest £12 million in its latest round of price cuts.

The German discount supermarket said it will lower the prices of over 180 Christmas products such as stuffing, chocolate and prosecco by an average of around 20 per cent.

The retailer has cut prices on around 300 items in recent months. In October, Aldi said that it would cut prices on around 50 products, including cheese, butter, poultry and cleaning items by an average of seven percent.

The supermarket also lowered prices on around a third of its fruit and vegetables to make healthy groceries accessible to its customers.

“This latest investment is part of our continued efforts to make great quality food affordable for all, from party food treats to iconic Christmas essentials,” said Jule Ashfield, managing director of buying at Aldi UK.

“We want everyone to be able to enjoy the festive season, so we’re doing all we can to keep our prices low this Christmas – just as we always do.”

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