Morrisons cuts prices and extends loyalty scheme offers

Morrisons is cutting the price of around 170 products as part of a month of money saving offers as the UK’s supermarkets look to help consumers budget during the cost-of-living crisis.

The supermarket claims this is the eighth round of price reductions this year, bringing the total number of prices lowered to around 1,000 since January.

In June, Morrisons cut the price of around 500 items including nappies, frozen food and meats.

Morrisons is also increasing the number of deals available to its loyalty card holders. The supermarket said shoppers can save around 30 per cent on items such as breakfast cereals Halloween confectionary.

In addition, Morrisons is also offering its customers extra loyalty card points on the purchase of certain items. People buying some fizzy drinks can earn 400 points, while a large pack of nappies will give customers 1800 points.

Once a customer has saved 5,000 points, they will receive a voucher which can be redeemed on a future shop.

“Customers tell us that September is an opportunity to ‘reset’ and try new routines after the expensive summer months,” said Rachel Eyre, chief customer and marketing officer at Morrisons. “We’ve added industry leading exclusive offers to items our customers buy weekly as well as products to stock up on ahead of the festive season.

“Customers can also benefit from More Points on branded and own brand products and on top of that we are continuing to cut prices across the store.”

A number of other British supermarkets have also recently lowered priced and increased the amount of offers for members of their loyalty schemes.

In August, the Co-op announced it had invested £70 million to extend lower prices for members to around 200 everyday items and cut prices on over 600 lines.

In July, Iceland cut the prices of around 500 items on branded goods and its own product ranges.

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