Aldi trials sensory-friendly shopping in 100 stores

Aldi is trialling sensory-friendly shopping times in selected stores across the UK, the company said on Monday.

Around 100 stores in Derbyshire, Nottinghamshire, Lincolnshire, and Yorkshire will offer quieter shopping every Tuesday evening. The trial begins on the week of 14 August and will last until the end of October.

Aldi said that the scheme will be rolled out to all UK stores if it is successful.

Changes to facilitate quieter shopping include stopping public address announcements, quieter till scan sounds and notices to make customers aware of the dedicated shopping times.

Vicky Metcalf, diversity and inclusion director at Aldi UK, said: “Our new sensory-friendly shopping hours aim to help those who prefer a quieter shopping experience or struggle with noisy environments.

“We are committed to ensuring we are as accessible and inclusive as possible – both for shoppers and colleagues – and we look forward to receiving customer feedback on this trial to help inform our approach on a national level.”

Elsewhere, Aldi recently announced that it is trialling Shell’s electric vehicle chargers across 11 UK stores. Four 50kW rapid chargers will be installed in areas including Hinckley, Cambuslang, Chapel-en-le-Frith, Paignton, Ulverston, Welshpool, Deal and New Malden.

Customers will be able to access details about charger locations, availability information, and the estimated cost of a charging sessions through the Shell Recharge app.

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