All Saints founder launches sustainable fashion brand with Stored

The founder of All Saints, Stuart Trevor, has launched a new eponymous fashion brand that creates clothes from discarded materials.

The company uses technology from Stored, a mobile payments app and retail platform, which will provide payment options during London Fashion Week.

Earlier this year, Trevor joined the advisory board of Stored, which offers payments technology as well as enabling shoppers to create wish lists and track prices.

The STUART TREVOR brand aims to make the fashion industry more sustainable by making clothes from old garments and deadstock fabric. The company said it wants to provide an alternative to the current culture of excessive clothing production.

The brand will be launched during an even at The Academy of Beauty and Culture. Customers making purchases will be using technology provided by Stored to make their payments, with the firm claiming its fast check-out tech increases conversion rates by up to 250 per cent.

"We're not just launching a clothing brand; we're unveiling a future shopping experience that combines the best of sustainable fashion with cutting-edge payment technology," Trevor said. "Stored's frictionless payment solutions complement our mission of delivering an eco-conscious and convenient shopping journey."

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