Amazon has announced a partnership with 3D visualisation platform Hexa to enable sellers to display 3D images on their product pages.
The platform uses artificial intelligence (AI) for services including 360 viewing and virtual try-ons. Hexa claims that using 3D imaging will increase sales due to the enhanced experience. Hexa said that the tech is designed to be used by all sellers, regardless of their previous experience with AI, and that can automatically render images into 3D models with augmented reality features.
"In addition to 3D reconstruction, further enhancements to Hexa's 3D tech stack also allows Amazon selling partners to render high-definition marketing materials, including packshots and lifestyle images directly from their 3D digital twins,” said Jonathan Clark, chief technology officer at Hexa.
“They'll be able to do so by leveraging AWS Thinkbox render infrastructure and advanced capabilities."
This announcement follows the recent launch of Product Studio from Google. Product Studio is a tool for businesses to create and enhance images using generative AI and forms part of Merchant Center – a platform designed to help businesses manage how their products show up on Google.
Latest News
-
Sainsbury’s to transform food waste into truck fuel
-
MediaMarktSaturn partners with DPD and GLS for parcel services across nearly 400 stores
-
Lululemon opens its biggest EMEA store on Regent Street
-
Birkenstock sandals not art, German court rules in copyright case
-
Tesco launches high-tech security hub to combat shoplifting
-
Currys partners with Deloitte for tech recycling scheme
Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories