Amazon has announced a partnership with 3D visualisation platform Hexa to enable sellers to display 3D images on their product pages.

The platform uses artificial intelligence (AI) for services including 360 viewing and virtual try-ons. Hexa claims that using 3D imaging will increase sales due to the enhanced experience. Hexa said that the tech is designed to be used by all sellers, regardless of their previous experience with AI, and that can automatically render images into 3D models with augmented reality features.

"In addition to 3D reconstruction, further enhancements to Hexa's 3D tech stack also allows Amazon selling partners to render high-definition marketing materials, including packshots and lifestyle images directly from their 3D digital twins,” said Jonathan Clark, chief technology officer at Hexa.

“They'll be able to do so by leveraging AWS Thinkbox render infrastructure and advanced capabilities."

This announcement follows the recent launch of Product Studio from Google. Product Studio is a tool for businesses to create and enhance images using generative AI and forms part of Merchant Center – a platform designed to help businesses manage how their products show up on Google.

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