Asda sales jump 10% as supermarket launches new ‘food to go’ trial

Sales at Asda reached £5.4 billion in the second quarter, an increase of 9.6 per cent compared with the same period of last year.

Between April and June the supermarket saw sales of its Just Essentials range, which launched in May 2022, jump by 87 per cent, while own brand sales were up by 14.7 per cent.

The results come as Asda announces a new food to go concept which will be initially trialled in Asda’s Leicester and Dagenham stores. Asda said that the ‘The Food Hub’, which is part of its wider strategy to become the UK’s number two supermarket, will provide premium grab and go options like cakes and sandwiches alongside hot drinks.

Asda attributed its strong sales growth to continued investment in lowering prices and improving product quality.

Last month the company lowered the prices of 200 items from its own brand ranges.

Sales of general merchandise at the retailer grew around six per cent compared to the same time last year, while clothing sales increased by almost three per cent.

The company added that online grocery performed strongly and averaged around 800,000 orders per week over the quarter.

Commenting on the news Michael Gleeson, Asda’s chief financial officer, said that the supermarket was investing in loyalty and convenience, which would drive the long term sustainability of the business.

“The growth in like-for-like sales across the quarter reflects the strength of our customer proposition,” added Gleeson. “Our focus on providing great quality and affordable food, stylish clothing and homewares from George, and the ability to shop when and how they like, is clearly resonating with our customers.”

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