Fashion retailer boohoo group has rolled out technology from Aiimi to overhaul its data management and discovery capabilities.

The initial focus will be on data subject access requests (DSAR) and the deletion of data for customers and employees.

The adoption of the platform comes in response to a period of rapid growth for boohoo, which includes the acquisition of multiple companies since GDPR came into effect in 2018, extending the firm’s data management requirements.

With the new data engine, boohoo will be able to monitor and manage high-risk data stored in unstructured repositories, such as SharePoint and OneDrive, and interconnect all information across the organisation.

Streamlining processes with the platform will save the business “substantial” manual hours when dealing with DSAR and deletion tasks, said boohoo, and remove more than ten systems from involvement in their completion.

“As custodians of data, we are committed to protecting our customers’ and our colleagues’ privacy,” said Jo Graham, chief information officer, boohoo group. “With the Aiimi Insight Engine we are delivering robust end-to-end processes for DSAR and deletion, while reducing costs and increasing efficiency.

“As we look to the future, the potential of the platform also presents exciting new use cases for driving further commercial value for our customers.”

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