Boots will launch a new store at London’s Battersea Power Station concentrating on beauty products as part of its investment in beauty halls.

The new 11,200 square foot beauty hall will offer customers over 250 brands across cosmetics, skincare and healthcare, with all the products also available to customers online.

Additionally, the retailer is increasing the number of advisors in store, who will offer customers free consultations. These will include dermatologists, pharmacists and specialist brand advisors.

Boots added that it plans to offer virtual consultations through its website.

The health and beauty retailer said it has added almost 4,000 new beauty lines this year alone, adding that the move had increased growth by 18 per cent over the three months to 31 May 2023 compared to the same period last year.

“Our new beauty showcase solidifies Boots’ position as the UK’s number one beauty destination and marks the latest innovation under our ongoing beauty reinvention programme,” said Paul Niezawitowski, beauty director at Boots. “Boots continues to invest in providing a market-leading beauty shopping experience and this new beauty-only concept not only allows customers to be the very first to try new brands and products but also provides a platform to launch new services that we know our customers will love.”

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