Just Eat has partnered with Card Factory to launch an on-demand delivery service for gift and celebration products.

The on-demand delivery service said the partnership will take advantage of the “significant opportunity” in the celebration occasions market, which it claims is currently worth around £13.4 billion.

The service will be trialed in 19 stores across the UK including Belfast, Glasgow and Leeds.

The companies said they aim to extend the trial to a further 21 stores later this year.

Consumers will be able to choose from over 200 Card Factory products on the Just Eat app, including greeting cards, balloons and confectionery.

“Celebrating life’s moments is an important part of the way we live, so we want customers to be able to interact with us in whichever way they choose, whether that’s in store, online, or through one of our partners,” said Sam Davies, executive digital director at Card Factory. “Delivering great value, choice and convenience is key to Card Factory’s growth strategy, and through our partnership with Just Eat, we look forward to bringing our unique proposition to more customers in more places.”

According to research conducted on behalf of Just Eat, around 75 per cent of people who have ordered products through an on-demand service believe it will become a part of their daily lives.

Just Eat said the study of 4,000 European customers identified eight key moments which drive grocery and retail orders on the app - one of which included gift giving and care packages for loved ones.

The partnership comes after rival Deliveroo launched ‘Deliveroo Shopping’ in November last year, a new service which gives customers the option to purchase gifts and other non-food items on the app.

Deliveroo has recently expanded its Deliveroo Shopping offering, with High Street names B&Q, The Perfume Shop, Screwfix, and Anne Summers joining the app.

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