Carrefour Israel, a subsidiary of the French supermarket chain, has partnered with technology platform Pairzon AI to improve its digital marketing strategy.

Using the new platform, the retailer said it would boost its return on ad spend (ROAS) by targeting high-value customers more effectively as well as lowering its customer acquisition costs by using first-party data.

Additionally, Carrefour Israel said it will enhance its customer targeting using AI-driven analytics to increase engagement and conversion rates.

Carrefour said that it has deployed the system because it has a large consumer base with both online and offline operations which means it needs a data-driven solution to link its digital campaigns and transactions in store.

The company added that its existing customer relationship management (CRM), POS, and current loyalty systems, provide real-time insights into customer behaviour across all channels.

"Pairzon has enabled us to take a more intelligent and data-driven approach to our marketing," said Hagit Taigfeld, chief marketing officer of Carrefour Israel. "By connecting our online and offline customer data, we've improved the efficiency of our campaigns and seen measurable improvements in key performance indicators."

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