Alphamega, the largest grocery retailer in Cyprus, has announced plans to install electronic shelf labels across its store network.

The shelf labels, which have been installed in partnership with technology company Pricer, are managed through a cloud-based platform.

Alphamega can control and manage pricing information, product information and promotions across all stores in real time eliminating the need for manual adjustments.

The retailer will start to roll out the technology later this year, with the full installation predicted to complete by 2026.

The move comes after several UK retailers have recently adopted electronic shelf-labelling technology, including Co-op, which in March announced it had partnered with Pricer to install a new digital shelf labelling platform in over 120 food stores in the east of England.

German discounter Lidl also said in February that it will switch from paper pricing tags to electronic shelf labels following a successful trial in over 35 stores. The supermarket estimates the move will save around 206 tonnes of carbon through paper and packaging reductions.

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