Luxury beauty brand Estée Lauder has appointed Brian Franz as chief technology, data and analytics officer.

Franz will be responsible for leading the strategic transformation of The Estée Lauder Companies’ global data and technology capabilities, with a specific focus on driving technology innovation to deliver personalised consumer experiences.

Beyond IT, Franz will also oversee the digital technology and experience and enterprise data teams, focusing on platform integration to boost personalised digital experiences for consumers.

In his new role, Franz will join the firm’s executive team and will report to president and chief executive officer Stéphane de La Faverie.

The chief executive said that his deep expertise and fresh perspective will be pivotal in “executing the biggest technology and operational transformation” in the company’s history.

The move comes after Estée Lauder recently launched Beauty Reimagined, a strategic vision aimed at boosting sales through a more customer-centric approach and digital transformation. Key goals include expanding its portfolio presence in consumer-preferred, high-growth channels, markets, media and price tiers; improving supply chain network efficiencies; and optimising marketing programmes.

“Brian’s experience in modernising infrastructure, building resilient and sustainable platforms, and advancing AI-driven capabilities will be critical as we accelerate our evolution into a more agile and consumer-focused organisation,” he added.

The role represents the first-ever combination of chief data technology officer and chief data and analytics officer for the firm.

Commenting on the merger of the roles, de La Faverie explained: “By bringing these critical areas together under one leader, we are simplifying our structure, removing operational silos, and creating stronger alignment across our data and technology strategies—key enablers of our Beauty Reimagined transformation.”

Franz joins from financial firm State Street, where he served as global chief information officer, head of enterprise resiliency for more than five years. In this role, he led global technology, enterprise resiliency and data for the organisation.

Prior to that, he was chief productivity officer at London-based beverage specialist Diageo, a position he held for 11 years.

From 2001 to 2008, Franz held senior management positions at well-known firms such as American multinational PepsiCo and General Electric’s financial division GE Capital.

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