US discount chain Family Dollar has selected Dunnhumby’s AI platform for category management and merchandising to boost the in-store experience.

The new platform enables Family Dollar to enhance the assortment process across its stores, with the aim of enhancing the shopping experience of around 66 million customers and boosting sales.

The new platform is split into two key channels dedicated to category management and merchandising, called Dunnhumby Assortment and Dunnhumby Shop respectively

Dunnhumby Assortment uses predictive analytics to quantify which products should be selected for each store, including forecasts detailing the impact of assortment changes across every location.

Dunnhumby Shop provides AI-powered data on shopper behaviour and the latest category trends.

The retailer said the new technology allows the business’ merchandising and data analytics teams to source information faster to provide more tailored solutions for its customers while boosting engagement across the stores.

Larry Gatta, chief merchandising officer at Family Dollar: "With our new category and merchandising platform powered by Dunnhumby, we can tailor and fine tune our assortments to local purchasing preferences, to ensure we provide our customers with the products they need at each of our stores."

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