Frasers Group (Frasers) has acquired the online fashion retailer I Saw It First (ISIF) for an undisclosed sum.
ISIF was launched by Jalal Kamani in 2017, who previously helped to co-found fashion retailer Boohoo with his brother Mahmud. ISIF has gone on to amass over five million consumers since its inception.
The acquisition will see the retailer benefit from the scale of Frasers’ platform. ISIF will also benefit from the integration with Missguided, which Frasers bought out of administration for £20 million last month.
At the time, Michael Muray, chief executive of Frasers Group, said: "Missguided's digital-first approach to the latest trends in women's fashion will bring additional expertise to the wider Frasers Group."
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Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
The Very Group
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