The government is urging shoppers to head to their local High Streets to help retailers bounce back during Shop Local Week.

The campaign is asking shoppers to help local retailers rebuild from the Coronavirus pandemic.

Shop Local Week, which runs from 10 August to 16 August, is part of the government’s Enjoy Summer Safely campaign, encouraging people to get back to the way of life they have missed, while following safety guidelines.

Business secretary Alok Sharma said: “From corner shops and florists, to newsagents, cafes and pubs, our high streets are at the heart of every community in every corner of the UK.

“Business owners have done an incredible job so far to welcome shoppers back safely, and I hope people across the country will do their bit this week to help our high streets bounce back to protect jobs and support local communities.”

Michelle Ovens, director of Small Business Saturday UK and founder of Small Business Britain, said: “Small businesses are the beating heart of communities and town centres up and down the country, and they will be at the centre of the recovery.

"These small firms - from the local greengrocer, to the neighbourhood gift ship - were there for the nation during lockdown and now they need our support to get back on their feet.”

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