H&M has announced plans to establish a store presence in Brazil by 2025.

The fashion retailer said it initially plans to set up in Southeast Brazil with a view to further increase its presence across the country over time.

H&M already has a presence in Latin America, having opened its first store in Mexico in 2012.

To date, it has a presence in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica, and noted that with a population of over 210 million in Brazil and citizens with a “strong appreciation for fashion”, there is considerable potential for expansion in the market.

“We are thrilled to announce that we are opening our first store and online in Brazil in 2025,” said H&M chief executive Helena Helmersson. “We’ve had good development in Latin America and see great potential in Brazil.

“This is a very exciting step, and we look forward to bringing H&M’s concept of fashion, quality and sustainability at the best price to many customers in the country.”   

Overall sales at H&M leapt nine per cent in the first half of the year – performance which the retailer accounted to strong sales of its summer collections.

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