Hermes has partnered with what3words to give customers the option to pick the exact spot their parcels are delivered.

The delivery company has developed MyPlaces, a new initiative designed to make the process entirely contactless, letting people specify a three metre square using the app.

What3words - which is also used by emergency services across the UK - has divided the world into a grid, giving each a unique combination of three words: a what3words address.

Users can also upload a photo of a specific safe place at their home address, add pin codes for access to their property and communicate with delivery drivers in real time.

MyPlaces also lets customers select a ParcelShop and locker location for deliveries, with the ability to add waypoints for designated delivery spots set to be added in the future.

In April, AO began using what3words to allow its customers to be more specific with their address.

Close to 46 million people in the UK have an address that does not lead directly to the door of their home or business property, according to research conducted by what3words.

Using a traditional street address for delivery will only take the driver to the precise front door for 30 per cent of houses, with the majority directing people to an inexact point outside a building or on a road. The problem is even more pronounced in rural areas, with delivery drivers often left searching for the correct property.

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