There has been a significant increase in the number of UK consumers interested in switching to eco-friendly fashion, according to analysis from insurance provider Simply Business.
June figures show a 50 per cent hike in online searches for second-hand clothing year-on-year.
The research also reveals that within a week of ITV’s Love Island launching in June, searches for ‘sustainable brands’ went up by 614 per cent.
For the first time, the stars of the reality show have been sporting second-hand clothes as part of a new partnership with eBay.
Previous series have been sponsored by fast-fashion brands like Missguided and I Saw It First.
“There has already had a direct influence on consumer searches - namely a 100% increase in searches for ‘sustainable brands’ within the first week of the show airing. It’s also promising to see in our data that there has been a 23% rise in independent fashion SMEs in the past 12 months,” said Alan Thomas, UK chief executive, Simply Business, commenting on the influence of Love Island on searches for sustainable brands.
Latest News
-
Asda ‘avoids fine’ despite missing Walmart deadline for £800m IT overhaul
-
DFS appoints former Holland & Barrett CEO as non-executive director
-
InPost rivals Post Office with delivery service for unlabelled parcels
-
Aldi to raise pay rates for store employees
-
Sainsbury’s to transform food waste into truck fuel
-
MediaMarktSaturn partners with DPD and GLS for parcel services across nearly 400 stores
Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories