The John Lewis Partnership has rolled out a new AI-powered insight platform that aims to boost shopper engagement for external brands.

Designed in partnership with customer data science company Dunnhumby, the platform provides real-time insights on customer loyalty and repeat purchase behaviour, with granular insights that aim to provide a more unique and personalised customer experience.

The platform uses business intelligence (BI) to enable brands to delve into data, with 27 predefined insights reports answering questions like ‘who buys my brand and category?’ or ‘how are customers switching brands over time?’.

As part of the move, John Lewis seeks to provide a deeper understanding for brands on how well they are trading, as well as customer behaviour and shopping habits that could ultimately result in sales growth.

According to John Lewis, the platform also helps stores speed up the tackling of certain tasks including layouts, product selections, product launches, and retail media.

The platform was initially launched earlier this year, with John Lewis reporting a more tailored and rewarding shopping experience for John Lewis Partnership customers and a boost in sales for brands.

Tom Langley, head of retail media and insights at John Lewis Partnership, said: "Our work with dunnhumby has supercharged the insights we can offer to our partner brands. As a result, we’re improving the customer experience, and making sure people see offers that are relevant and interesting to them.”

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